Oh hi.


Maxime Doucet-Benoit

Hi, my name is Max DB. For the past 10 years, I’ve been working in ad agencies, tech start-ups and e-commerce brands. From analytics to social media and content strategy, I’ve helped helped a lot of brands grow and thrive. 

But it wasn’t until I started my own e-commerce business a few years back that I understood the importance of having a plan. I didn’t have the 5K/mo software and army of designers at my service like I used to have. I also realized how easy it is to get overwhelmed as an entrepreneur. Everything seems important, and every new step or sales channel brought new unanswered questions.

Despite my vast marketing agency, my online dog treat company was bombing. It was doing great in person at markets, but online was a desert. I decided to go back to basics, and make a fully fledged content strategy for my business, and that’s when sales started pouring in.