I Need a Content What?
A content strategy. You really do.
Like a business plan, for your brand.
A content strategy has a very similar purpose to a business plan. When you’re overwhelmed, and you don’t know what you should write in your first newsletter, go back to your content strategy. When you had just done all the research and had a really clear idea of your brand, what did you think you should write in emails then?
The different sections you had to fill out and research will hold all the answers, and then some. All the research, the customer personas, and guidelines will come to life and answer the very specific problems you’re facing.
It’s important to think about things like this
Oh yeah and investors? They
The easiest and most cost-effective way to do market research is and always will be to steal inspire yourself from your main competition.
I’m data-obsessed. All the concepts I know and teach are
Sales Channel Optimization
Let’s figure out what marketing channel makes you the most money. No trends, no “hey this gives me a lot of traffic”, let’s figure out your best return.
You know your customers, and that’s great. But you need to put down their profiles on paper, and actually make decisions off them. That information is doing you no good inside your head.
Voice and Tone Guidelines
You need to sound the same, all the time, no matter who is writing. Guidelines sound stiff
Stop thinking like just another business, start acting like a brand. The only time where you can actually fake it ’till you make it.
Answers to Your Questions
Are you gonna do it for me?
Yes and no. I’ll do the research, provide a winning template, and make a
Is this a lenghty process?
From start to finish, producing a full content strategy usually takes 1 month.
What if I already have a content strategy, but I don’t like it/it doesn’t work?
No problem! In fact, a lot of my clients do. It’s often a great starting point, either by cleaning it up…or using it as what we don’t want.
video chat meetings are required?
Technically, only two: One to get the information, and one to present. But realistically, I end up meeting 4-5 times with most of my clients during the process.
This sounds like a lot of work.
And it is! But this process, in my opinion, is the highest ROI thing any business can do to improve their sales, and future-proof their growth. Plus I’ve been doing these for a long time, I’ve come up with a lot of